One of the items I shopped for was a particular brand of yarn which I did purchase but haven't played with yet. There were numerous items not on my list that came home with me, but none as surprising as this:
This isn't yarn, nor is it ribbon. It is a 100% polyester fabric strip with evenly spaced holes along one side that can be used in knitting or crochet. If I hadn't seen a sample scarf in the store, I may not have even noticed these odd bundles among the traditional yarn skeins.
This was done in one evening. The technique is the same as working with what is generically called "ruffle" yarn, but it does even faster because the yarn requires a little manipulation of the fibers (spreading them open) to see where you will insert the needle or hook.
The color choices are limited to five, and while this look won't appeal to everyone, I have worn it out to two different locations and been stopped, complimented and questioned about it. An internet search for this product may show you a little girl's done with this and a traditional yarn on the Ravelry site.
The pattern is available as a free download, sized for 0-3 months, 3-6; 6-9; and 9-12 months. The design in this fabric is a different pattern and is marketed as Covent Garden. Both fabrics are by Estelle, called Frill Seeker Fantasy Fabrics.