Today's item states that Playtex made U.S. history in May 1987 when TV networks began airing its commercials showing women wearing bras. Prior to this, either torso mannequins were used, or female models donned brassieres on top of their outer clothing.
I know that graphic is a Maidenform print ad, not a Playtex ad that ran on TV, but my Google search didn't find an image I liked. The unusual hat (is it a bird attacking her head???) made this a more interesting choice.
I remember some people being embarrassed by these ads as well as the ads for feminine hygiene products. Men who laughed at the silliness of women being embarrassed found the shoe on the other foot when Viagra and Cialis commercials began airing.
And let's not forget Bob, the guy in the Enzyte commercials!
There aren't any current commercials that I find embarrassing but some are annoying, some are confusing (what were they selling?) and there are some categories of products I'd like to see go away, namely prescription drug ads. I trust my doctor to decide if it is time for me to begin using a drug and which one might be best for me. Do any of us need to tell our doctors (for example) we want what Sally Fields is taking? Do we really believe she takes Boniva or is she a well paid actress doing her job?
And speaking of her pay, how much of Boniva's cost covers her salary? Even without a recognizable face endorsing a product, TV commercials are very expensive. I know the high cost of drugs isn't solely the result of commercials, but it is a pet peeve of mine. I wrote the checks to cover medical insurance for my husband's company for almost two decades and prescription drug coverage went up drastically each of the last five years I made those payments.
Rather than further rants about medical costs and insurance coverage, I am going to stop and ask which commercials bother you, either specific ones or types of products.
To end with a bit of humor, as our population ages, perhaps every other ad should be for a memory enhancing drug, preferably sold at all check-outs so that we are likely to buy it and use it. Just look at this spoof of the above Cialis ad:





